You Are a Blogger Entrepreneur
May 16, 2013 by Stephanie
Does this scenario sound familiar?
You’ve been blogging for a few years now, and you feel stuck. You’re not quite sure where to turn for advice, since all the advice you find contradicts each other anyhow.
You aren’t having fun anymore. You want to quit. There are people in your circles who seem to have the “magic answer” and you don’t get what they have that you don’t.
It’s okay. This is an easy one to fix — and all you have to do is to change your mind, change your vocabulary. You aren’t a blogger; you’re an entrepreneur.
What’s the difference? A LOT.
Bloggers are writers. The term blog comes from two words pushed together: web log. This is essentially a running first-person narrative or a daily journal. That’s what blogging is supposed to be, and what writers want it to continue to be. Because writers (and bloggers) are narcissistic and egotistic. This isn’t a slam; this is the truth. Who else but an egotist would take a daily self-portrait and put it on instagram and link it to facebook, twitter, and pinterest?
You see my point.
I know — you’re not like that. You have a filter, and you are providing valuable content that comes straight from the heart and all you want to do is to help other people just like you!
The thing is, though, that you have to be a bit of an egotist to make success happen. You have to decide that YES. MY CHEESECAKE RECIPE IS THE BEST THAT EXISTS SO I’M GOING TO WRITE ABOUT IT EVEN THOUGH THERE ARE ALREADY A BAZILLION AND ONE CHEESECAKE RECIPES ON THE INTERNET.
So being an egotist, in this case, is actually a good thing. And since you’re already blogging, you’ve probably already got this important step covered. Good.
The other is to think of your site as a business, the way an entrepreneur would. If you call yourself a blogger, and think of yourself as a blogger, than you are essentially limiting your growth. Your blog, your business, can only work if YOU are actively writing. The only way you get visitors to your site is if YOU write and then YOU promote and then YOU do it all over again.
and that’s exhausting.
An entrepreneur, on the other hand, builds a site that is a destination. This site is well-designed and all of the top notch articles are easy to find. This site has LOTS to choose from, and readers can easily get lost in the archives for hours. This site is bookmarked, and shared, and pinned, and people you don’t even know recommend this site to their friends. And those friends recommend it to their friends. Again. and Again.
Even if you haven’t actually written anything new for weeks. Or months.
And this site starts to build momentum, and your ads are beginning to make money, with or without you.
That’s the difference. A blogger works for himself and needs to check in to work pretty much every day or the blog dies. An entrepreneur works really (really) hard for a year or so then lets momentum take over so he/she can move on to something else.
and isn’t that pretty much The American Dream? To build a business that creates passive income so you can do the things you really want to do: spend time with your family, figure out how to grow snap peas in the middle of winter, and take the time to blow dry your hair?
It’s not too late. If you’ve been blogging for a few years as a blogger you’ve got a LOT OF MATERIAL already on your site. Look at it with fresh, entrepreneurial eyes. Find the best of the best and highlight those articles in your sidebar. Make sure everything is linked to each other so readers can discover just how much there is to learn and know about you. Let them get lost in your archives. Make them want even more so they bookmark your site and pin it and tell their friends all about it.
you can do this.
this post was part of my The Business of Blogging series.
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