New York Times best-selling author, slow cooking expert, mom of three
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Totally Together

Happy Wednesday!

March 30, 2011 by  

Spread some joy today.

The sun is finally here to stay in my neck of the woods (I don’t sound like an 80-year-old man when I use that phrase, do I?)

no need to answer…

and all of a sudden the world is fine again. Sometimes I forget how desperately I need the sun and it’s marvelous Vitamin D, but I guess I do.

I’ve been soaking it in the past few days, and all of my worries seem to have quieted. I’m so glad. It’s been a hard first quarter for pretty much everyone I know.

let’s clink glasses (cranberry juice; maybe I have a UTI? is that TMI?) to a MUCH better second quarter.

I did go to BlogHer BET (business, entreprenuers, technology) conference last Friday and enjoyed myself. I almost chickened out at the last minute when I got an email suggesting I have a pitch deck and bring it along.

But you all calmed me down (THANK YOU) and I attended empty-handed and open-minded. It was the right thing to do. If anything, it made me realize that I should “get out there more” and meet new people with new ideas. It also made  me realize that I don’t have to have a bunch of letters listed after my name to hobnob with the bigwigs (now THAT made me sound like an 80-year-old-man, I’m sure of it).

One of my favorite sessions was the Branding session (led by Gina Garrubbo, who I could listen to talk about the mating practices of slugs and be interested) and got me thinking about how what you put on the internet stays on the internet, and that will “brand” you forever. Since we’re raising kids in this digital age, it’s something we need to be very aware of for them.

There have been some interesting PR bumbles this past week that I find fascinating. I know I’ve mentioned before that part of running a business is keeping track of what is said about you, and to respond appropriately. The best way to do this is to have a bunch of google alerts in place (your name, your site’s name, your site’s URL, etc).

this is why you should monitor:

Let’s say your an author and you don’t like an online review (including an Amazon review, btw) DO NOT go in and try to defend your work or your name. Ever. Nope, not even then. let it go. Why? Here’s why. I feel terrible for this poor lady. I really don’t think she knew how the internet works and how to play the game. I felt as if I was reading a transcript for Punk’d.

You are a celebrity cake judge on National TV. You have been cast as the villain. Do not allow your people/friends defend you when Kristy Sammis (hysterically, I may add) satires you. It makes you look like you can’t keep your people inline.

Or maybe you are a bonafide celebrity chef and you don’t realize that your “people” denied a critically ill child’s request to meet you. Twice. And so they took it to the Internet. This is why you should have a google alert out! so then you know!

What about the stupid, ridiculous remark you made on Facebook poking fun at those with Celiac Disease or those with other VERY serious medical conditions who require a gluten free diet? What if you happen to be a chef at a restaurant and admit on this Facebook page that you PURPOSELY gave customers regular wheat pasta “because they wouldn’t know any better?”

So there you go. All of those names (specifically not written out because HELLO, GOOGLE ALERTS!) will forever live on in Internet archives, and not in a good way.

Grace Duffy, whom I met at BlogHer BET, just wrote on She Posts an interesting article summarizing just this: the Internet Doesn’t Forget.

have a great day! remember: spread some joy today. and vacuum under the couch cushions. it’s been a while…

here’s a bit of joy, right off the internet. Talking twin babies. :-)

Post a comment · 5 Comments »

Comments

5 Responses to “Happy Wednesday!”

  1. Jaime on March 30th, 2011 4:43 pm
    1

    haha…you may sound like an 80 year old woman (does that make you feel any better?) but still someone I’d love to have some cranberry juice with.

    Glad you are feeling a little more sunny….can you please pretty please share some? Every time it gets a little warm here, it ends up being a tease.
    I packed up the kids snowboots yesterday, and of course, they are now saying a possible snowstorm for Friday….
    ugh, it’s like a never ending winter this year!

  2. Sandy Cooper on March 31st, 2011 5:42 am
    2

    Just clicked on two of your links…the talking babies, which totally made my day. And the bad book review and all the comments. Oh my.

    Happy Day, Friend!!!
    Sandy

  3. Jackie on March 31st, 2011 7:02 am
    3

    Ahhh, love my vitamin D! I take a supplement daily, but nothing can replace getting it straight from the sun! Perhaps that author could have used some…less answering online reviews of her book and more time outside, poor thing.
    Glad the conference went well. The issue of “branding” is one of the puzzles that has kept me on the fence about starting my own blog. That and the fact that I’m not sure I have anything interesting enough to say. ;)

  4. Christal on March 31st, 2011 3:12 pm
    4

    I feel I’ve spent my fair share of screen time today clicking on a few links and alternating between laughing and and then wondering about how much time we have to waste being too concerned about other people’s business. Are we even being kind (decent?) to others. Hmmm…. it’s beautiful outside… time to go smile at someone.

  5. Kim (Cook It Allergy Free) on March 31st, 2011 10:24 pm
    5

    This is perfect! And so true. And man, it was like watching a train wreck as I was reading through some of the comments from that author who felt compelled to defend herself and her writing. I have heard many many times not to respond to comments. I know a few authors who have done it – sometimes it is hard to watch.
    Thanks for the great read and the laugh today, Steph! Go out and enjoy that beautiful weather!!

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